Selling photo prints online is a great way to earn profits. Photography prints are easy to create, versatile, and appealing to a wide range of customers. However, with so many competitors in the market, how can you stand out and attract more buyers? Here are five tips that will help you win this game.
Add Personalization Options for Your Products
One of the best ways to differentiate your store from others is to allow your customers to personalize print-on-demand photo prints. This way, you can also suit more customers’ preferences and needs.
Here are profitable ideas that many sellers apply:
- Add photos as choices for buyers to replace the default one or allow customers to upload their photo the print-on-demand mugs, t-shirts, art, albums, etc.
- Add custom text to photo prints such as names, dates, and quotes with customizable font, size, color, and effect.
- Allow buyers to custom design elements including hair length, skin tone, tree, sky, etc.
Among many ways, using product customization software like Teeinblue Product Personalizer is a top-rated choice. This Shopify app provides you with an end-to-end solution to sell custom print-on-demand products. You can add white-label products from any POD providers, design artwork, set up personalization options, and send orders to fulfill swiftly.
Utilize AI Design Tools
Don’t miss out on the power of AI design tools. You can create stunning and professional-looking photo prints in minutes. You don’t need to have excellent design skills or experience, simply:
- Have the artwork you want to design in mind.
- Choose AI tools that may assist you.
As AI advances, there are increasingly more tools to turn text into art. Unfortunately, it appears that they are not functioning as intended. At present, you can utilize AI design solutions to edit and transform your photos, making your designing process faster.
When selling on-demand photo prints, Cutout Pro is the hottest AI design service with its cutting-edge solutions. You only need to choose a service, upload your photos, and let the AI do the rest. With Cutout Pro, you can:
- Cut out faces from photos in one click.
- Remove the background from photos and make them transparent or replace them with other backgrounds.
- Add effects to photos such as cartoon and anime.
- Improve and upscale your photo to get a higher resolution.
- Turn plain sketches into realistic photography.
Sell Your Photo Prints on Multiple Platforms
Another tip to increase sales is to sell your photo prints on multiple platforms. By selling on different platforms, you can reach more potential customers, diversify your income streams, and reduce your risks.
The question is, where should you sell photo prints online? E-commerce platforms and marketplaces are profitable ideas. They allow you to quickly create an online store to sell your photos as a gallery or print-on-demand items. Shopify, WooCommerce, Etsy, Amazon, and eBay are popular places.
Holding a proper mindset when starting a print-on-demand business will help you succeed.
- Decide a profitable niche
- Design properly for print-on-demand
- Use top-quality fulfillment services
Select and Build the Best Match Pricing Strategy
Pricing is one of the most important factors that affect your customers’ buying decisions and your revenue. Consider one of some strategies below to decide how much to sell photo prints for:
- Cost-based pricing sets the price based on the cost of production plus a markup percentage. This is a simple and straightforward way to ensure that you cover your expenses and make a profit.
- Value-based pricing sets the price based on the perceived value of the product by the customer. It is more flexible and customer-oriented to capture the maximum value of your photo prints.
- Bundle pricing is for a group of products sold together at a lower price than sold separately. This is a great way to increase your average order value and encourage cross-selling.
Conduct Cost-effective Promotion Campaigns
Promotion campaigns are essential to raise awareness, generate interest, and drive traffic to your store. Combining organic and paid campaigns can help you build a strong brand and attract more customers.
- Organic marketing: Remain active with regular posts on social media such as Facebook, Instagram, Twitter, TikTok, etc. Utilize SEO power to grow traffic to your website sustainably. Don’t forget to use email marketing to nurture leads, conversions, and customer loyalty.
- Paid marketing: Engaging and relevant ads can target high-demand consumers, making sales volume increase significantly. Instagram and Pinterest are more visual and suitable for photo display ads, while Facebook and Twitter are more suitable for storytelling or testimonials.
Selling photo prints online can be a rewarding and lucrative business if you follow these five tips. By adding personalization options, utilizing AI design tools, selling on multiple platforms, building the best pricing strategy, and launching effective promotion campaigns, you can delight your customers and increase your sales. Happy selling!
This is a guest post written by Jennifer Pham from Teeinblue Product Personalizer. Try this app on Shopify and utilize Cutout Pro & Teeinblue integration now!